Fix Their Problem, Win the Deal

Bill Taylor, founding editor of Fast Company, shares an important lesson for aspiring entrepreneurs: your proposal won't win or lose strictly on the merits of your idea; it has to solve a problem for the other party.

Bill Taylor, founding editor of Fast Company, shares an important lesson for aspiring entrepreneurs: your proposal won’t win or lose strictly on the merits of your idea; it has to solve a problem for the other party.

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